Scaled Size Comparison
All ad units shown at proportional scale (1px = 0.35px on screen). Click any unit for details.
Desktop Page Placement
Where standard ad units typically appear on a desktop news/publisher website. Click placements to learn more.
Leaderboard
728x90
Medium Rect
300x250 (inline)
Half-Page
300x600
Med Rect
300x250
Wide Skyscraper
160x600
Billboard
970x250
Placement Zones
1
Leaderboard (728x90)
Top of page, above the fold. Highest visibility, first thing visitors see. Often sold as premium/flat-rate.
2
Sidebar Medium Rectangle (300x250)
Right-hand column, above the fold. Visible alongside content without interrupting reading flow.
3
In-Content Medium Rectangle (300x250)
Embedded within article text. High engagement because it's surrounded by content the reader is actively consuming.
4
Wide Skyscraper (160x600)
Tall sidebar unit. Remains visible as users scroll through articles. Good for sustained brand presence.
5
Half-Page (300x600)
Large in-content unit. Major screen real estate for high-impact visual campaigns. Premium pricing.
6
Billboard (970x250)
Full-width premium unit at the bottom of content or between sections. Maximum visual impact.
Mobile Page Placement
How ad units appear on a smartphone screen. Mobile accounts for 60-70% of local news traffic.
Mobile Banner
320x50
Medium Rectangle
300x250
Large Mobile Banner
320x100
Sticky / Anchor
320x50 (fixed)
Mobile Placement Zones
1
Mobile Banner (320x50)
Compact banner at the top of the mobile page. Universal mobile format, highest fill rates.
2
In-Content Medium Rectangle (300x250)
Full-width in-content unit. The most common and best-performing mobile ad placement.
3
Large Mobile Banner (320x100)
Taller mobile banner with more creative space. Increasingly popular replacement for 320x50.
4
Sticky / Anchor Ad (320x50)
Fixed to bottom of viewport, always visible. Highest viewability of any mobile format. Stays on screen as user scrolls.